Seasonal Marketing Calendar Resources

Here, you'll find the PowerPoint presentation that has been featured at state and regional association meetings, packed with valuable insights and strategies. We also provide examples to support you in crafting your own successful marketing calendar. To make the process even more interactive and accessible, we offer an interactive PDF guide designed to assist you step by step.

Dive in, and let's unlock the potential for your marketing success!

Ideas for a seasonal marketing calendar

Back-to-School Campaign

  • Offer discounts on school supplies and textbooks for early bird shoppers.
  • Promote essential campus gear, such as backpacks, water bottles, and notebooks.
  • Host a welcome event for new students with giveaways and special offers.
  • Collaborate with student organizations for cross-promotions.

Student Appreciation Week

  • Run a week-long campaign with daily deals, freebies, and discounts exclusively for students. 
  • Launch a social media contest where students can win store gift cards or merchandise.
  • Highlight seasonal items, like fall apparel and accessories, in-store and online.

Halloween Specials

  • Create a Halloween-themed promotion, such as "Spooky Savings" or "Treat Yourself."
  • Decorate the store with Halloween decorations to attract attention.
  • Offer discounts on costume essentials and festive merchandise.

Thanksgiving Charity Drive

  • Partner with a local charity to collect donations for the community.
  • Promote the charity drive on social media and within the store.
  • Reward customers who participate with a percentage off their purchase.

Holiday Gift Guide

  • Create a curated holiday gift guide featuring popular products for students.
  • Offer gift-wrapping services to make shopping convenient for students.
  • Launch a limited-time holiday sale for early gift shoppers.

New Year, New You Campaign

  • Promote fitness and wellness items, encouraging students to start the year on a positive note.
  • Offer discounts on health-related products, gym gear, and self-improvement books.
  • Host a "New Year's Resolution" contest with prizes for students who share their goals.

Valentine's Day Promotion

  • Curate a selection of thoughtful gifts for Valentine's Day shoppers.
  • Run a social media contest for students to share their most heartwarming campus love stories.
  • Offer special deals for couples and friends celebrating the day together.

Spring Break Essentials

  • Feature travel and vacation-related items for students heading out for spring break.
  • Create travel-themed displays and offer discounts on luggage, beachwear, and more.
  • Collaborate with the campus travel office to cross-promote travel resources.

Earth Day Sustainability Campaign

  • Highlight eco-friendly products and initiatives in-store and online.
  • Organize a "Bring Your Own Bag" day, offering discounts for customers who use reusable bags.
  • Partner with environmental clubs for awareness events and workshops.

Graduation Celebration

  • Create a graduation gift section with thoughtful presents for graduates.
  • Offer discounts on graduation apparel and accessories.
  • Run a social media campaign celebrating the achievements of graduating students.

  • Launch a summer sale to clear out old inventory and make way for new products.
  • Offer special deals on summer-related items, like beach towels, sunscreen, and sunglasses.
  • Host in-store events, such as barbeques or outdoor games, to attract customers.