Breakwater Tech to Acquire resero Assets from NACS

Breakwater Tech to Acquire resero Assets from NACS

The retail management solution will continue to serve the higher education retail market.

OBERLIN, OHIO (Sept. 25, 2020)—The National Association of College Stores (NACS) and Breakwater Tech announced today, through a signed letter of intent, mutual intentions for Breakwater Tech to acquire the assets related to the resero retail management solution from NACS. Breakwater Tech is led by founder and COO Chris Przybylski and CEO Russell McDonald. Together they will manage the resero portfolio and lead new initiatives in the higher education retail market.

“We see the spinoff from NACS as the next logical step in the success of resero. The association has served as a great steward of the business for the past two years and made a long-term investment in the success of the independent campus store; but the time has come for a new era to begin,” said Przybylski. “I can’t thank NACS CEO Ed Schlichenmayer enough for the opportunity that he provided me working under the association and we will continue to serve the NACS membership and mission.”

“NACS has provided a successful incubator space for the resero business line and we think now is the right time for it to graduate to the next phase. We’re pleased Chris is able to acquire the solution and have the utmost confidence that he’ll continue to grow the business and commit to the long-term success of the industry,” said Schlichenmayer.

“We’re excited to take the resero business to the next level,” said McDonald, “and given the successful incubation of resero by NACS, we start day one with a fully operational product that can serve the needs of a wide spectrum of campuses. Because of the head start NACS has provided, we can focus on implementations and customer success rather than the usual approach of selling first, developing later. Breakwater’s commitment to the educational market is one I share wholeheartedly. Without ties to book deals, resero truly aligns the campus bookstore with the higher ed mission: the best educational experience at the lowest cost.”

The Breakwater team will be assuming immediate management of resero operation and the transaction is expected to be finalized within 60 days.

About The National Association of College Stores: The National Association of College Stores (NACS) is the professional trade association representing the collegiate retailing industry. NACS represents campus retailers and industry-related companies that supply course materials and other merchandise and services to campus stores. NACS provides education and other resources that help its member stores support student success, the campus experience, and the missions of higher education institutions.

About Breakwater Tech: Breakwater Tech is a technology and consulting company dedicated to designing, developing, and implementing top-tier solutions for campus commerce, in-person and online. At its core, the Breakwater mission is inspired by a belief in the power of higher education to enhance the lives of individuals and society. Breakwater offers state-of-the-art SaaS software and expert guidance to make our partner institutions optimally efficient, user-friendly, and effective, all supported by people who share a deep commitment to higher education. With Breakwater Tech’s innovative software and expert human resources, institutions are meeting the growing need for affordable and broadly available education.