Marketing & Communications

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Two women are looking at a book together in a library.

Cater to Customers' Needs
Article (March 2022)

Words matter. However, the meaning and effectiveness of the words we choose to promote or describe our business' services or offering...
A woman wearing glasses is sitting on a set of stairs using a laptop computer.

Diving into Digital Marketing
Article (March 2022)

In retailing, foot traffic means business. Campus stores that are located where students gather, like in the student union or adjacent to a popular student hangout, benefit from that...
A man in a plaid shirt is working on a computer

Get Your Site Seen
Article (November 2021)

With many students still attending school remotely or cocooning as much as possible to stay safe, your campus store's website is a more crucial piece of real estate than ever. Is its current iteration gaining you all the traffic it can? If not, there are ways you can spiff it up to gain...
A woman stands in front of a sign that says campus mail

Care in a Box
Article (July 2021)

DIY care packages can pay off for many campus stores, as extra revenue or special service...
A group of people are sitting at tables in a restaurant.

Grab a Ride on the Orientation Express
Article (July 2021)

As more institutions use video tours for prospective students and online orientation for incoming freshmen, here's how to make sure your campus store gets its close-up...
A computer monitor with a picture of a woman sitting on a wall.

Launching a Student Ambassador Program
Recorded Webinar (originally aired July 2021)

Heard about brand ambassadors and aren’t sure how they might help your business? Interested in starting an ambassador program at your store? Want to improve your social media footprint or take it to the next level? Students can be powerful advocates for the campus store. Come and learn how the Lope Shops at Grand Canyon University created and implemented their student ambassador program, including step-by-step details, major considerations, lessons learned, promotional opportunities, and more!
Speaker Jay Baer Photo

How to Beat the Goliaths
Article (March 2021)

If your campus store was pitted against Walmart or Amazon, who would win? Your store actually has a fighting chance with the retail giants…
A person is holding a cell phone that says social media on the screen

Social Whirl
Article (March 2021)

The economy and the pandemic aside, these young adults are centered, open-minded, and social…they're tech savvy and use that knowledge to help others. Here's a snapshot look at the freshmen you'll encounter this fall…
A computer monitor is displaying a presentation about analytics

Marketing Analytics: Enhance Your Strategy
Recorded Webinar (originally aired February 2021)

Learn how to find and use data to impact your marketing strategy, increasing your e-commerce effectiveness through Key Performance Indicators (KPIs) and Marketing Personas.