E-Commerce
& Retail Technologies

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E-commerce Product Photo Insights
Recorded Webinar (originally aired June 2021)

Campus stores' efforts to improve their e-commerce and social media footprints are growing, and now is the time to get a fresh perspective. Following her top-rated session at CAMEX21, join digital photography instructor, Shannon Cottrell, for another insightful session that takes product photography in a campus store to the next level. According to Shopify.com, "the perceived value of your products and the trustworthiness of your brand are often judged based on the quality of your visual presentation" (5/6/2021). Shannon will show product examples, respond to challenges faced in campus stores, share her perspectives and recommendations, and demonstrate "before and after" scenarios that can help you enhance your website and social media images.
A woman in a red sweater is making a heart shape with her hands

Picture This: Better Photos on Your Website
Article (April 2021)

Shooting snaps of vacations and get-togethers isn't the same as product and merchandising photos. Your web images need to show off the items in just the right way…
A laptop computer with three cardboard boxes stacked on top of it.

E-commerce Catchup Part 1: The Front End 
Article (January 2021)

When the pandemic shut down most college and universities last spring, some campus stores found themselves unprepared for online-only operation…
A shopping cart filled with boxes on a blue surface.

E-commerce Catchup Part 2: The Back End  
Article (January 2021)

When it comes to all the behind-the-scenes effort needed for successful e-commerce, the customer experience should be…
A man in a plaid shirt is standing in front of a computer in an office.

Get Your Site Seen
Article (November 2021)

Kick up your clicks and watch sales set sail with these tried-and-true practices from successful campus store websites.
A man is holding a credit card and using a cell phone.

Getting the Right Fit
Article (November 2021)

Changing a point-of-sale system is usually an ordeal most collegiate retailers would rather avoid...figuring out what you need upfront helps smooth the transition to the end.