|
|
|
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
|
|
|
|
Online Course
Making Sense of General Merchandise
Retail is in the details.
Identify drivers. Prepare strategies. Execute processes.
General merchandise in campus stores continues to grow in importance with the changes in digital content and course materials. Understanding your campus market, developing appropriate merchandise plans and strategies, and successfully managing your general merchandise business are crucial in taking control of your store's revenue and margin results.
This online course is designed to give you both theory and practice related to general merchandise trends, your market, your store's merchandise mix, and effective practices in making the sale. Hands-on exercises will guide you in developing: target markets, merchandise philosophy, merchandise mix, and methods for using general merchandise as a tool for campus outreach. Readings, discussion threads, and assignments will take your general merchandise operation to the next level!
Why you MUST take this course
- General merchandise continues to grow as a percent of sales for stores that are effectively compensating for lost sales in course materials.
- Mainstream retailers are pursuing the campus market more aggressively every year, targeting more categories each year.
- Success in general merchandise requires an understanding of your campus and surrounding market, a sound merchandise philosophy, and constant vigilance of consumer and product trends.
- "Retail is Details": Your general merchandise operation requires expert execution at all stages.
- There are no travel costs! You may complete your work anytime—24/7.
|