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Private Stores Conference
April 3-5, 2009 
Fort Myers, Florida
Fort Myers, FloridaThe Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those whom they want to be customers). In the "old days," companies could communicate only through the filter of expensive advertising or media ink placed by a PR firm. Today the rules have changed entirely.
When people visit your store's Web site, they aren't there to hear your slogan or see your logo again. They want information, interaction, and choice. David Meerman Scott's book, The New Rules of Marketing & PR is a one-of-a-kind guide to the future of marketing. It includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead those consumers into the buying process. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.Smart marketers who want to communicate with buyers directly, raise online visibility, and increase sales will discover everything they need to put the new rules to work. This session will show you how to stay ahead of the curve—and your competitors—by using the Internet to its full PR, marketing, and customer-communications potential. If you want your business to succeed, forget tradition and adopt The New Rules of Marketing and PR.
Find out how to leverage the potential that Web-based communication offers your business, speak directly to customers and buyers, and establish a personal link with those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of a big-budget ad campaign. Rather than bombard them with advertising they'll likely ignore, you can focus on getting the right message to the right people at the right time.
David Meerman Scott is an award-winning online thought leadership strategist. The marketing programs he has developed are responsible for selling over one billion dollars in products and services worldwide. He has presented at industry conferences and events in more than twenty countries on four continents. www.davidmeermanscott.com
Anyone wanting to know how to use news releases, blogs, podcasting, viral marketing, and online media to reach buyers directly will not want to miss this session!
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