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Collegiate Retail Institute 2
Course Materials, General Merchandise, and the Retail Function
July 14-17, 2008 | Cleveland, OH
Curriculum
Marketing Plan Development
Identify campus market. Identify your competition. Determine how to communicate with your market. Determine events and merchandise to market.
Identify campus market. Identify your competition. Determine how to communicate with your market. Determine events and merchandise to market.
Marketing and Advertising
Determine marketing strategies for vertical, horizontal, and holistic marketplace channels. Identify traditional and non-traditional retail promotional tools. Identify retail advertising and promotion best practices.
Connecting Marketing to Merchandising
Assess your market needs. Identify sources for product information. Identify types of information you need before selecting merchandise. Distinguish between the classifications and sub-classifications of merchandise. Determine what classifications you use to organize your buying process. Relate the importance of choosing and selecting goods with a price and quality assortment. Identify types of product suppliers. Identify factors to look for in a reliable supplier, including past supplier performance. Determine how many suppliers to use in your store.
Budgeting and Buying Skills
Integrate the buying process into daily store operations. Analyze the principles behind Open-to-Buy (OTB). Determine when and how much to buy based on a merchandise management plan. Determine how to adjust purchases to counteract any changes in sales performance. Illustrate the importance and ethics in vendor-buyer relationships.
The Textbook Cycle
Recognize the tasks associated with the textbook cycle. Examine textbook planning considerations. Develop a textbook planning calendar.
Adoptions
Identify key players in the adoption process. Identify what is included on an adoption form. Discuss different methods of obtaining adoptions. Discuss process for review, follow-up, and planning.
Determining Quantities
Determine how to calculate order quantities. Recognize factors that influence buying decisions.
Buyback
Discuss buyback fundamentals. Examine the buyback decision-making process. Recognize the skills needed by personnel. Create a buyback list. Assess the factors used to determine what to buy back. Implement a buyback plan.
Sourcing, Ordering, and Reordering Textbooks
Discuss the process of evaluating, selecting, and ordering from a textbook source. Determine reorder quantities.
Receiving, Shipping, and Pricing
Define basic receiving requirements and procedures. Identify ways in which shipments are handled when they arrive. Discuss shipping methods and freight options. Recognize standard pricing origins.
Rush
Define the essential skills required of rush employees. Employ effective layout and shelving plans for rush seasons. Discuss ways to increase asset protection. Recognize crucial customer service concerns for the rush season.
Utilizing a Sell-Through Analysis
Illustrate the review process and activities that take place after rush. Develop future term plans, utilizing review data. Discover how to use a sell-through analysis as a means of inventory control and determining quantities.
Custom Publishing and Copyright
Analyze the different levels of custom publishing involvement. Discuss the planning involved to start and manage a custom publishing service. Identify the copyright issues that affect the college store.
The Impact of Technology
Discuss how technology is impacting the course materials business.
Digital Content Delivery
Demonstrate use of terms and recognize basic issues related to digital content delivery. Identify the current trends in digital content delivery. Identify strategies to be an active participant of the digital content delivery movement on campus.
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