Collegiate Retail Institute 2

Course Materials, General Merchandise, and the Retail Function

July 14-17, 2008  |  Cleveland, OH

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Overview

Good retailing can keep customers coming to your store throughout the year, and this means increased revenue opportunities. Learn best practices for both general merchandise and course materials. Learn techniques that can make general merchandise and apparel highly profitable categories, and visual merchandising practices that generate sales. Understand the complete textbook cycle and strategies for adoptions, buyback, using sell-through analysis, and budgeting. Gain insight on digital content delivery and other trends impacting your college store.

	Retailing, including Retail Planning, Customer Service, Retail Selling, Knowing Customer Needs, Planning Merchandise Assortments, Buying Merchandise, Pricing, Inventory Control and Management, Visual Merchandising, Advertising, Retail Services, and Retailing Technologies.
	Course Materials & Intellectual Property and Digital Content, including Textbook Planning, Ethical and Legal Considerations, Digital Content Delivery, Sell-through Analysis, Custom Publishing, Reservation Service, Buyback, and Buying/Used-book Wholesalers.
	Marketing, including Developing a Marketing Plan, Marketing Vehicles, and Sales and Promotions.