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From: Brian Cartier, NACS CEO:

I know you are all aware of the Ice Bucket Challenge phenomenon sweeping the country this summer. The amyotrophic lateral sclerosis cause has taken on a very personal face for us at NACS. Last week, we lost a 27-year NACS colleague and truly wonderful human being—Harvey Pratt Jr.—to ALS. Over the summer, our NACS staff helped raise nearly $30,000 for Harvey’s family. I have included a video link to a news story and follow-up on Harvey that appeared recently on a local ABC affiliate. If you view the entire video, it will give you some insight into the heroic way Harvey and his family approached this fatal outcome.

Today, Sept. 12, a group of NACS staff, including myself, will take the Ice Bucket Challenge to help raise awareness for ALS and money for the ALS Association. Be sure to watch a video of the challenge on the NACS Facebook page this afternoon and in the RetailVision section of Campus Marketplace next Friday.

I hope you might be able to spearhead a similar event on your campus in memory of Harvey and ALS victims everywhere. I can tell you from firsthand experience that ALS is an extremely debilitating disease. We at NACS appreciate your efforts in support of the ALS cause.


Many thanks!


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Campus outreach is easier and more comprehensive with the Campus Relations Toolkit. It contains an annual report template, focus group questionnaires, sample communications plan, and a compendium of outreach ideas. This is a FREE NACS Member Benefit. You must be logged in to access.


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